Selected work
Software, workflow systems, and AI case studies.
These are the projects where the strategy becomes visible: product framing, operating systems, and execution layers built for founder-led teams and Saudi working contexts.
Archive
9 projects
Featured
4 highlighted
Focus
Founder-led teams
Client work
Clients I work with
From understanding the brief to delivering the work. See my role and explore the client website.

Healthcare / Riyadh
Working together now
Avant Clinic
Website hosted in Saudi Arabia, online payments, instant booking, team tools and a CEO cockpit.
Career guidance / Saudi Arabia
Working together now
Bouslah
Arabic-first website, 7 advisor profiles, career resources and a content management system. Booking is coming soon.
Live on the web
Sites I built and run
Client websites, my own products, and small free tools. Every one is live today and I keep it running.

Client site
avantclinic.sa
Avant Clinics (opens in a new tab)
Dermatology and aesthetics clinic in Riyadh. Bilingual site hosted in Saudi Arabia, with instant booking and online payment.

Client site
toccontracting.com
TOC Contracting (opens in a new tab)
Commercial fit-out contractor in Riyadh. Bilingual company site.

My product
hala-school.com
Hala School (opens in a new tab)
Saudi school textbooks, organized by grade and subject, free to read or download.

My product
hala.academy
Hala Academy (opens in a new tab)
Learn AI in Arabic through practical courses built for real work and everyday life.

My product
halastudy.com
Halastudy (opens in a new tab)
Quiet live study rooms that make it easier to start, stay focused, and work alongside others.

My product
hala-law.com
Hala Law (opens in a new tab)
Understand Saudi law through clear explanations, official sources, and practical tools.
Showing 7 of 7 projects

Deep Prompter
Bilingual research assistant that turns a brief into copy-ready prompts for Gemini and other LLMs.
Problem
Research and strategy teams were rewriting prompts from scratch whenever the brief, language, or target model changed, slowing momentum.
Approach
Designed a calm, bilingual assistant that scopes the brief through guided chat, captures useful constraints, and prepares a prompt to review and copy.
Result
Designed to reduce repeated prompt drafting and give Arabic and English stakeholders a shared research brief. A measured time saving has not been established.

WindowDeck
A Windows window organizer with optional AI that suggests groups for related work across apps. Preview your layout, arrange it, and undo when you need to.
Windows 11 · .NET Framework 4.8 · MIT

Ring & Deck
Six free, editable workflow profiles for Logitech Actions Ring and a 15-key Stream Deck on Windows. Keep useful prompts and everyday controls close to your hand.
Windows · Actions Ring · 15-key Stream Deck · MIT · Fluent Emoji: MIT · Legacy Lucide: ISC

Stream Deck Productivity
Three editable Stream Deck profiles for coding, AI work and the browser. Put useful prompts, public links and a few everyday shortcuts under your hand.
Windows · 15-key Stream Deck · MIT · Fluent Emoji: MIT · Legacy Lucide: ISC

Actions Ring Workflows
Three editable Logitech Actions Ring profiles for coding, everyday work and staying in flow. Useful prompts and Windows controls, organized around the next thing you need.
Windows · Actions Ring · Loupedeck72 · MIT · Fluent Emoji: MIT · Legacy Lucide: ISC

AI Daily Workflow for a Professional Services Team
A founder-led services firm applies AI to the day (intake, briefs, decisions, follow-ups) without disrupting how the team already works.
Problem
The founder spent the working day forwarding emails into tasks, rewriting briefs for the team, and chasing follow-ups. AI tools existed in the stack but lived in side tabs. Nothing fit inside the actual working hour.
Approach
Mapped one real day end-to-end, found five repeating shapes of work, and placed AI exactly where each shape lost time. No new tools to learn: existing inboxes, docs, and chat stayed the source of truth. The AI layer reads, drafts, and proposes; the human stays in charge of every send.
Result
The founder reclaimed focus hours, the team stopped waiting on briefs, and decisions moved through the day instead of stacking up to the evening. Measured qualitatively: fewer end-of-day backlogs and a visibly calmer week.

Electricity Price Atlas
Explore dated electricity references, source categories and an energy calculator for early site-planning scenarios.
Problem
Electricity comparisons mix utility tariffs, national averages, consumption bands and currency dates, making a single headline price easy to misread.
Approach
Built a warm editorial atlas with country selection, a calculator, and visible source dates and tariff scope. Unverified fixed rates stay unavailable.
Result
Provides a transparent starting point for scenario planning while showing where a local contract or further verification is needed.
Concept studies
Product concepts I explored on my own time. They are not client engagements; the delivered work is above.
- Aurora Assist
Concept study: a conversational co-pilot that orchestrates research, planning, and delivery across product teams.
- Northstar Analytics
Concept study: leadership dashboards with machine-drafted commentary anchored to live metrics. The exploration that shaped the anti-dashboard stance.
- Stratus AI
Concept study: a generative audio studio with a timeline editor, AI voice synthesis, and a shared asset library. A product concept, not a client engagement.
Next step
If one of these cases looks familiar, the next move is probably smaller than you think.
A short brief, a case walkthrough, or a direct contact note is usually enough to see whether the fit is real.